The color blue is selected to show professionalism, trustworthiness, loyalty, and security. The logo is based on a round shape to show friendliness and an all around customer service.
It is divided into 2 parts, thus creating dual layer shapes that convey their willingness in taking the extra step to give a better service.
The three marks are an abstracted visual of a flying eagle and each mark also conveys each mode of transport (air, sea, land).
On top of that, the mark creates an impression of the letter E along with the lighter colored semi-circle shape that creates the letter D for Dinamika Expressindo.
The mark also inspires the wavy pattern that illustrates the ocean and air while the textures in the pattern represent land.
Designed by Fiona Liem
Client: PT. Dinamika Expressindo