Rebranding the famous women's luxury footwear — Brian Atwood
Times have changed and brands should embrace the rise of bold, unapologetic, and expressive women.
The new look empowers women to feel sexy and glamorous in their own way. Hence, bright color palette and loud typography.
Done by Wednesday Agency, NY
Concepted by Fiona Liem, Patrik Nyman, Henrik Zachrisson
Freelancer: Thembi Hanify
Executive Creative Director: Semjon Doenhoff
Client: Brian Atwood

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