A campaign for Jazz at the Bechtler.
This project required that the designs must be mainly Typographical.
Graphic elements were allowed, but no photographs and color was optional.
The campaign should have a unified look, but also have variation within it.
To solve the problem, I looked up some inspiration online and searched for pictures of jazz instruments and concerts. I also listened to Jazz while doing the project. After several drafts, I came up with the final designs for the campaign. My inspirations were mainly drawn from the atmosphere of a typical Jazz concert. Through the design, I hope to give viewers a glimpse of the magic of Jazz.